Our Story
Born in Paris, Flora and Co embodies a story of transmission, style, and modernity. In the 1980s, Jennifer Liu's parents settled in the capital and founded a leather goods workshop, guided by a commitment to detail and a sense of beauty. From this first artisanal gesture, a craftsmanship that spans generations was born.
It is within this heritage that Jennifer Liu and her husband brought Flora and Co to life: a contemporary leather goods brand designed to accompany women in their daily lives, never sacrificing elegance. The choice of quality synthetic materials allows for creations at a fair price, where design takes precedence and each bag becomes an accessible style piece.
The Flora and Co signature reveals itself through a richness of shapes and colors. Nearly 200 models make up the collections, available in a refined and bold palette: bright ivory, sunny camel, assertive mustard, deep green, vibrant fuchsia, delicate gold, or intense blue. These shades are designed like a wardrobe, capable of enhancing a silhouette in every season.
The icons of the house naturally assert themselves: the reimagined banana bag, both urban and fashionable; the baguette bag, with discreet chic; the bucket bag, as practical as it is elegant; or the more structured models with rectangular lines, resolutely in tune with the times. The crossbody bags, functional and refined, accompany the days with style and lightness.
At Flora and Co, each creation is designed to transcend trends while capturing them. Bags conceived as wardrobe essentials, to be worn every day, today and tomorrow.
Our Values & Commitments
Transmission Above All
Flora and Co is a family story. A house built on inherited craftsmanship, passed down and reinterpreted through generations. This heritage guides each of our creations and fuels our demand for detail, precise lines, and meticulous finishes.
Accessible Fashion
We choose synthetic materials selected for their strength and durability, to offer bags with bold designs at fair prices. A thoughtful approach to fashion, designed to accompany daily life without succumbing to the ephemeral.
Designs made for real life
Functionality, elegance, and freedom of movement are at the heart of our approach. Our bags are designed to keep pace with today's women, from morning to night, season after season.
A word from the designer
Flora and Co was born from a very personal story.
That of my parents, who arrived in Paris with little but a great desire to create. I grew up surrounded by bags, materials, and discussions about shapes, colors, and quality craftsmanship. Unbeknownst to me, this story was already being written within me.
Creating Flora and Co was a natural choice. The desire to extend this legacy while giving it a new voice. I envisioned a brand that reflects me: free, accessible, detail-oriented, and deeply rooted in reality. Bags designed to accompany life, overflowing days, impromptu evenings, and the changing seasons.
I believe in sincere fashion, made of pieces that are worn often, for a long time, and with pleasure. Bags that are chosen instinctively because they resonate with us and naturally find their place in our daily lives.
Flora and Co is a part of my story that I share. A brand created with heart, guided by the desire to offer pieces that are just, beautiful, and simple at the same time.
— Jennyfer